2024 GRAMMYs: Grammys CEO Shares Criteria Used to Select Winners in Throwback Video, Amid Backlash From Nigerians (Video)
Despite the uproar from Nigerians feeling marginalized, an archived clip featuring Harvey Mason Jr., the head of the Recording Academy, outlining the standards utilized in selecting victors at the 2024 GRAMMYs has resurfaced online
The disappointment surrounding Davido’s loss at the 66th GRAMMY Awards, despite garnering three nominations, continues to stir debate among his supporters.
In a widely circulated video, several of Davido’s loyal fans, known as the 30BG, vented their frustration by reaching out to the Recording Academy’s social media platform.
In the midst of the online outcry, the CEO of the GRAMMY Awards acknowledged in a rediscovered recording that commercial success and chart-topping achievements do not factor into the criteria for securing the esteemed music accolade.
Harvey reiterated that even commanding a vast global audience and achieving millions in album sales do not assure clinching the coveted prize.
He underscored the prerequisites for receiving an award, highlighting residency in the United States of America and membership in the GRAMMY Academy.
Furthermore, he emphasized that fellow musicians, who are members of the Recording Academy, participate in the voting process for their peers once the nominations are received.
His words:
“First you have to understand, that the only way to win a Grammy is to have the Membership of the Academy vote for you,”
“In order to be a member of the Academy you have to be a music professional working in the United States, for now. For now, it’s only in the United States of America, hopefully, we grow then. Right now, if you are a working professional in the USA you can become a member of the Recording Academy
“Once you are a member of the Academy, all the music is submitted the members listen to it and they evaluate it based on the quality of the art not the sales, not the streams not on the followers or how many fans… it is purely on the art.
“It’s purely on the opinion and as you all know it is very hard because it is subjective. There is no best song, best record it is just the opinion of the Membership in that particular year. That is how you win a Grammy and that is it.
“The voters vote, there is no committee, there is no journalist, no labels just music professionals voting for their peers, period,”
Watch video below
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